BUILD TO SUIT Custom ship for Chinese market

Norwegian Cruise Line will introduce the first purpose-built ship customized for the China market in 2017

Norwegian Cruise Line will introduce the first purpose-built ship customized for the China market in 2017, Frank Del Rio announced this week during the CruiseWorld China summit in Shanghai.  Currently under construction, the new ship is designed specifically for the China market with accommodations, cuisine and onboard experiences that cater to the unique vacation preferences of Chinese guests.
“Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility,” said Del Rio.   “With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivaled level of customization for the Chinese consumer. It will perfectly suit what modern Chinese travelers value from an upscale cruise experience.” T

  he new ship will be the second of Norwegian Cruise Line’s Breakaway Plus class and features the line’s unique style of cruising known as Freestyle Cruising.   

Aboard NCL ships, Chinese guests will enjoy world-class entertainment and fine Mandarin, Cantonese and Continental dining.   With a capacity of 4,200 guests, this new Breakaway Plus-class vessel will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with experiences and amenities designed specifically with Chinese guest in mind.

  The level of customization will go beyond the physical design of the ship. Working with partners in China and local experts on the subtleties of Chinese culture, Chinese guests who sail on this new ship will be provided with service, cuisine, entertainment and an overall experience that is simply not available in the China market today.  

Additional details, including the ship’s name, homeport, accommodations, dining and entertainment will be shared in the coming months.   “Our China offices house a dedicated leadership team uniquely focused on ensuring the success of our local travel agent partners, which is crucial to the success of our expansion in what will soon be the world’s second largest cruise market,” said Del Rio.

  “These offices will provide sales and marketing support to our travel partners whose customers not only wish to sail on our new China-based ship, but also on any of the incredible voyages around the world offered across our portfolio of brands.”   The new China-based ship will be delivered in Spring 2017. Norwegian will take delivery of the line’s first Breakaway Plus class ship, Norwegian Escape, next week on October 22. Two additional ships in this class are on order for delivery in 2018 and 2019.


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