SORRY ABOUT THAT Bummer of an ad campaign

Posted on 03/16/2016

A Malaysian budget airline has given in to mounting pressure and apologized after it used photos of women’s rear ends to promote discounted flights.  To make matters just that little bit worse the ads ran online and in national newspapers during the week of International Women’s Day.

Firefly, a subsidiary of Malaysia Airlines, faced a backlash from the public, including women’s rights groups, for objectifying women in the ads that showed the lower half of women’s bodies, in pencil skirts, with flight discounts printed on their backsides.One image, posted on Facebook under the headline “Come grab it real fast,” had an accompanying image that suggested a woman had sat in wet paint on a bench.