SHE’S BACK Jennifer Aniston makes a new friend

Posted on 10/06/2016

Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign. This is Anniston’s second commercial with Emirates –the first launched last year.

The Golden Globe and Emmy award-winning actress brings a touch of humour to showcase the A380. In the new ad, Anniston befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa.
The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Anniston about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft.
In Economy Class, Cooper is reunited with his surprised parents where Anniston chooses to remain and enjoy Emirates’ iceinflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Anniston’s Private Suite, having exchanged places with the Hollywood star.
Boutros Boutros, Emirates’ divisional senior vice president, Corporate Communications, Marketing & Brand said, “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising.
“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”
The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was a collaboration between Buckley and Emirates’ in-house advertising team and produced in conjunction with the WPP Group.