REAL COOL Find a winter less ordinary

Posted on 11/03/2015 | About New York City, New York

A new tourism campaign is being launched to help visitors experience New York City in the winter months. The new campaign from NYC & Company will highlight winter attractions like outdoor ice skating rinks, along with hidden gems around the city and restaurants in far-flung neighbourhoods.

Tips will be offered online in categories like “Hidden Spaces within Iconic Places” and “Stores with Stories.” A social media campaign is planned in which visitors and New Yorkers can share their insights online. Restaurants range from Sam's Soul Food on the Grand Concourse in the Bronx to Zabb Elee, a Michelin-starred Thai restaurant in Jackson Heights, Queens, with a sake bar downstairs.

The city's hotel rates in January, February and March are typically 22 percent lower than other times of year, according to NYC & Company.

Winter visitors can also take advantage of promotions for dining and theatre, with NYC Restaurant Week running Jan. 18-Feb. 5 (reservations open Jan. 6) and two-for-one tickets during Broadway Week, Jan. 19-Feb. 5 (tickets on sale Jan. 7).

The tagline for the campaign is “Find a Winter Less Ordinary,” and it's part of a new year-round strategy of seasonal promotions called “Unlock NYC.”