HOLISTIC AND CUSTOMIZED MSC completes Renaissance Programme

Posted on 11/06/2015

MSC Cruises announced this week that the now completed Renaissance Programme has delivered four renewed ships that will spearhead the company’s push into new markets. CEO Gianni Onorato told a press conference aboard MSC Lirica (the final ship to complete the Renaissance transformation) that the programme was carried out with families in mind.

06 NOV 2015: MSC Cruises announced this week that the now completed Renaissance Programme has delivered four renewed ships that will spearhead the company’s push into new markets. CEO Gianni Onorato told a press conference aboard MSC Lirica (the final ship to complete the Renaissance transformation) that the programme was carried out with families in mind.

The four renovated ships now have five separate kids and teenager club areas for guests up to 17 years old, including two playrooms designed and equipped by Chicco and LEGO.

Dining has been made more flexible. With an extended range of menus and restaurants, guests are able to truly cruise at their own pace with buffet options available for 20 hours a day.

The entertainment offering has also been further enhanced with a packed, 20-hour programme of day-and-night activities, live music and dance, and themed events across a range of upgraded entertainment venues, including the theatre in each ship.

In addition, the ships’ beauty and wellness services have been redesigned with more massage suites added to the MSC Aurea Spa, restyled whirlpool baths and a spa doctor on hand for a discreet, highly personalized service.

Referring to MSC Lirica specifically, Onorato said the ship had been fully customized ahead of her May 2016 deployment in Shanghai, China with an array of tailor-made touches just for Chinese consumers. These include the world’s first Cruise Ambassador service, an industry-leading ratio of Mandarin-speaking staff (up to 80 percent) and a totally new dining offer, comprising refined Asian and international cuisines.

Closing the press conference, Onorato said, “Renaissance is the first pillar of MSC Cruises’ ambitious growth plan, while the seven next-generation new builds we’ll launch between 2017 and 2022 are the second.

Renaissance has delivered four holistically improved ships that will serve strategic segments of the global cruise market with industry-leading experiences, amenities and service that are synonymous with MSC Cruises today.”

The Renaissance Programme, which represents a new frontier in marine engineering, has been documented in a new photographic book, which was also presented today. Produced by the Italian publisher Gribaudo (Feltrinelli Group), “Renaissance” will be available to buy on-board the four Renaissance ships and in bookstores internationally after November 26.