Attractions cover everything from natural wonders to man-made marvels and museums, and the awards are designed to reflect the best tours, excursions and activities that make a trip special.
Claiming the No. 1 spot for Top Attractions this year is the Basílica de la Sagrada Familia in Barcelona, Spain. Climbing from the No. 4 spot last year to the No. 1 Top Attraction globally for 2025, the Basílica de la Sagrada Familia last claimed the top spot in 2023. The attraction is known for its storied history and detailed architecture by the famed Antoni Gaudí.
Earning the No. 1 spot as the Top Experience in the world is “The Best Tour in Florence: Renaissance & Medici Tales” in Florence, Italy, which uncovers Florence’s rich history and iconic landmarks on a private walking tour.
Globally, architectural marvels and artistic treasures draw the most admiration, while in the U.S., historical and timeless landmarks inspire travellers.
Top attractions in the world
Basílica de la Sagrada Familia, Barcelona, Spain
Eiffel Tower, Paris, France
NASA Kennedy Space Center Visitor Complex, Merritt Island, United States
Louvre Museum, Paris, France
Angkor Wat, Siem Reap, Cambodia
Mutianyu Great Wall, Beijing, Asia
Anne Frank House, Amsterdam, The Netherlands,
Sheikh Zayed Grand Mosque Center, Abu Dhabi, United Arab Emirates
Duomo di Milano, Milan, Italy
Plaza de España, Seville, Spain
Top attractions in the U.S.
NASA Kennedy Space Center Visitor Complex, Merritt Island, Florida
Empire State Building, New York, New York
Sun Studio, Memphis, Tennessee
Central Park, New York, New York
Stetson Mansion, DeLand, Florida
John Pennekamp Coral Reef State Park, Key Largo, Florida
Brooklyn Bridge, New York, New York
National Museum of World War II Aviation, Colorado Springs, Colorado
The Metropolitan Museum of Art, New York, New York
Alcatraz Island, San Francisco, California
Top Experiences in the World
The Best tour in Florence: Renaissance & Medici Tales, Florence, Italy
Full-Day Ninh Binh Highlights Tour from Hanoi, Hanoi, Vietnam
Blue Cave Small-Group Boat Tour from Dubrovnik, Dubrovnik, Croatia
London Small Group Tour of Historical Pubs, London, United Kingdom
All Inclusive 90 minutes Canal Cruise by Captain Jack!, Amsterdam, The Netherlands
Early morning Chichen Itza Tour: Cenote and Tequila Tasting, Cancun, Mexico
Three Cities in One Day: Segovia, Avila & Toledo from Madrid, Madrid, Spain
Grand Tour Around Island 16 Locations plus Snorkeling, Honolulu, United States
Best of Istanbul 1, 2 or 3-Day Private Guided Istanbul Tour, Istanbul, Türkiye
Best of Ubud Full-Day Tour with Jungle Swing, Ubud, Indonesia
Top Experiences in the U.S.
Grand Tour Around Island 16 Locations plus Snorkeling, Honolulu, Hawaii
History and Hauntings of Salem Guided Walking Tour, Salem, Massachusetts
Chicago Architecture Center River Cruise aboard First Lady, Chicago, Illinois
9/11 Memorial, Ground Zero Tour with Optional 9/11 Museum Ticket, New York, New York
Secret Food Tour of Chinatown and Little Italy, New York, New York
2 hrs Miami Private Boat Tour with Cooler, Ice, Bluetooth Stereo, Miami, Florida
Honolulu Xtreme Parasail, Honolulu, Hawaii
Clear Kayak Tour of Shell Key Preserve and Tampa Bay Area, St. Pete Beach, Florida
Grand Canyon West, Hoover Dam, Breakfast, Lunch. Optional Skywalk, Las Vegas, Nevada
Dark Philly Adult Night Tour, Philadelphia, Pennsylvania
See the full list of the Best of the Best Experiences in the U.S. HERE.
Bucket List Experiences:
No. 1 in the world: Cappadocia Hot Air Balloon Ride / Royal Balloon, Cappadocia, Türkiye
Cultural & Historic Tours:
No. 1 in the world: The Best tour in Florence: Renaissance & Medici Tales, Florence, Italy
No. 2 in the U.S.: History and Hauntings of Salem Guided Walking Tour, Salem, Massachusetts
Amusement & Water Parks:
No. 1 in the world: Ferrari World Yas Island, Abu Dhabi, Abu Dhabi, United Arab Emirates
No. 1 in the U.S.: Dollywood, Pigeon Forge, Tennessee