Bavaria: Discover hidden gems in Germany's south

Bavaria: Discover hidden gems in Germany's south.


Bavaria is the largest state and most popular travel destination in Germany. It’s home to four regions and their respective prominent cities: Upper Bavaria (Munich), Franconia (Nuremberg), Eastern Bavaria (Regensburg), and Allgäu/Bavarian Swabia (Augsburg).

Bavaria altogether is blessed with diverse natural beauty and a rich cultural landscape. Whether it's mountains, forests and lakes, or museums and castles– you will be inspired by all Bavaria has to offer to create the best itineraries.

Bavaria can be reached from Munich, Nuremberg and Memmingen airports which have connections all over the world. You will also find a variety of worthwhile destinations that they can reach by train with the Bavarian Railway.

Find some ideas and tips for your next trip and save up to 25% off with our limited-time offers!

Servus! Welcome to Bavaria!

With stunning natural beauty and a rich cultural landscape, Bavaria is a must-visit destination for any traveler. From the mountains and lakes of Upper Bavaria to the museums and castles of Franconia, there's something for everyone here.

Plus, with convenient airport and train connections, it's never been easier to get there. Discover unique experiences that await you and create unforgettable itineraries. Learn more about the four regions and their respective cities with our sponsored campaign and don't forget, for a limited time, you can save up to 25% off with our exclusive deals!

Book from our selected hotels in Bavaria

Steigenberger Hotel München


Hotel Maximilian's


ACHAT Hotel Regensburg Herzog am Dom


Park Plaza Nuremberg


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Discover the unique charm of Franconia in Bavaria. With its half-timbered towns, castles, and folk festivals, this region offers something for everyone.

Don't miss the Bayreuth Festival and the famous Christkindlesmarkt in Nuremberg.

What makes the Bavarian region of Franconia so unique?

It is home to charming half-timbered towns and villages like Nuremberg, Fürth and Bamberg, and numerous castles and palaces.

This region also offers a wealth of folk festivals and other lively gatherings, such as the Bayreuth Festival, a world-famous event dedicated to the music of Wagner.

It is a place for gourmets, lovers of art and opera, and all those who enjoy celebrating the run-up to Christmas at the Christkindlesmarkt in Nuremberg.

Discover the charming cities, towns and festivals your clients shouldn't miss in Franconia by clicking on the images on the right.

Lush mountains, crystal clear mountain lakes and historic towns– a region that overall typifies the "Alpine feeling". Plus, rich regional culinary specialities that are not to be missed.

The historic and endearing city of Augsburg houses both history and innovation at UNESCO level.

On Lake Constance, the Bavarian lion stands guard at the entrance to the harbour of Lindau, whose charming old town is located on an island connected by a bridge.

While Füssen, is steps away from the world-famous Neuschwanstein Castle.

Discover more about the Allgäu/Bavarian-Swabia region with our articles on the right!



Get immersed in the breathtaking beauty of Allgäu/Bavarian-Swabia. From the lush mountains to crystal-clear lakes, this region offers a true Alpine experience.

Explore the charming towns of Augsburg, Lindau, and Füssen, and indulge in delicious regional cuisine. Learn more with our selected articles!

The blue and white heart beats strongly here, with its mountains, lakes, monasteries, castles, and cities.

The state capital of Munich offers museums and theatres of international renown, diverse shopping options, architectural highlights, restaurants and rustic inns such as the Hofbräuhaus.

The beautiful landscapes of Upper Bavaria were also much loved by the Fairy Tale King Ludwig II, who crowned selected places with castles and palaces like Linderhof in the Ammergau Alps or Herrenchiemsee on the island of the same name.

The region is also famous for its lakes in the Alpine region, which include the lakes of Königssee, Tegernsee, and Walchensee.

Find some inspirational activities to include in your clients' itinerary with our articles on the right.

Upper Bavaria

Upper Bavaria

Explore the blue and white heart of Bavaria! Discover the iconic landmarks of Munich and King Ludwig II's fairy-tale castles.

Take in the stunning lakes and mountains of Upper Bavaria, including Königssee and Tegernsee. Plan your perfect itinerary with the help of our dedicated articles.

Eastern Bavaria is proud to boast the largest forest landscape in Europe – the Bavarian Forest, spreading out along the border.

The region’s cities of Regensburg and Passau along the famed Danube River are steeped in history.

You can also discover the glass production tradition of the region through the 80-kilometre long Glasschleiferer-Weg ("Glass Route").

In the triangle of the three cities of Regensburg, Passau and Landshut lies Bavaria’s golf and spa region, featuring the spa resorts and healing baths.

Discover some fascinating experiences for your clients in Eastern Bavaria by clicking on the articles to your right.

Eastern Bavaria

Eastern Bavaria

Discover the largest forest landscape in Europe, the Bavarian Forest, and the historic cities of Regensburg and Passau along the famed Danube River.

You can also explore the glass production tradition of the region and relax in the spa resorts and healing baths in the golf and spa region.

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