THE SIZZLE FOR SEINFELD

Posted on 07/05/2016 | About New York City, New York

: The announcement begs a number of questions, none more revealing than this. How deep is your appreciation of Jerry and the gang that you would make a reservation in a Seinfeld themed restaurant weeks in advance for a chance to drink some schnapps and purchase some Junior Mints?

Tom’s restaurant is a diner on Broadway in Manhattan. Images of its exterior were used to identify Monk’s Café, the fictional diner that was the setting for a number of Seinfeld episodes. The interior restaurant scenes from the show however were filmed on a set at a studio in California.
Soon, a pop up restaurant will be appearing in Toronto; which will mimic the appearance of the meeting place for Jerry, Elaine, George and Kramer.
The Seinfeld pop up bar will open Friday July 15 and run until the end of the summer in the Dundas Street West and Dufferin Street area.
The Toronto neighbourhood may be recognized for Portuguese cuisine but this restaurant is decidedly American sitcom. The organizers are hinting of Kenny Rogers Chicken, calzones, big salads, sexy pastramis, marble rye sandwiches, chocolate babka and muffin tops. Fans will remember the shows in which these food items were the source of comedic reference.
The venue promises beer and a ‘cigarette’ playing on the episode in Season 5 when Kramer inhaled both at the same time.
The fictional Hennigans Scotch, (used by Jerry as paint thinner) will be on offer, made famous by Kramer who said, “That’s Hennigans. No smell, no tell Scotch.”
The ads mention No Soup For You; which may be the first time a food item not carried on a menu is referenced to in a restaurant promo. Or that could mean that the soup is offered on a preferential basis.
There will be a take-out area for cereal and snacks and throughout the summer Seinfeld trivia, karaoke events and contests for dressing up like the characters will take place.
Mackenzie Keast is one of the organizers of the pop up. He told ctvnews.ca that, “Even though it was very much a show that was focused on life in the ‘90s, it’s still about big city life and the kind of crazy characters that you meet.”
I think it is fair to say that you won’t go to this place because of the food, because as the great twentieth century philosopher Cosmo Kramer once said ‘You don’t sell the steak, you sell the sizzle.’