HAWAII WANTS CRUISERS BACK

About Hawaii

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Ten years ago the islands of Hawaii were enjoying a robust number of visitors from cruise ships.  Since then, the competition for cruise locales has increased and Hawaii’s tourism numbers have suffered. The Hawaiian Tourism Authority intends to reverse that trend, hiring a Miami-based cruise company to develop a strategy to ensure that the islands once again become a desirable port of call.

The first step to recovery was to simplify logistics; to consolidate the maritime vessel scheduling system from two state departments.  That was completed recently.

George Szigeti, president and CEO, of the Hawaii Tourism Authority said "We believe this single system will provide cruise lines with greater opportunity to come to the Hawaiian Islands.”

The next step was to develop new cruise business and grow their share of the market. Hawaii's state tourism agency selected Miami-based Access Cruise.

They will provide cruise development and consultation services to help HTA exceed cruise targets with managed visitor distribution to all islands.

Hawaii saw a visitor decline of 7.5% year over year to August 2015 and Shannon McKee president and founder of Access Cruise says her company can help through their knowledge of international ports and destinations.

Access Cruise represents shore excursion providers, destination services, on-board technologies and on-board revenue generators.

"Access to the Hawaiian Islands, both air and cruise, is essential for the sustainability of our visitor industry," Szigeti said. “A cruise provides visitors with a unique way to see the Hawaiian Islands and experience the beauty of our natural environment. Coupled with the recent launch of the maritime vessel scheduling system, we hope to maximize the potential of the market."

Access Cruise has signed a one-year contract and both agencies may agree to extend it for an additional two years.

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